Betfred boss Fred Done is laying on a fleet of taxis to take match-goers from Manchester city centre to Old Trafford for the Betfred Super League Grand Final on Saturday.
Ten black cabs, decked out in company colours, will be on-call between 10am and 6pm ahead of the eagerly-awaited showdown between Salford and St Helens.
Fans can bag a free ride to the game by simply showing their Grand Final ticket to the driver.
Betfred boss Fred Done said: “I’ve shelled out some huge taxi fares in my time, but this tops the bill. But I’m more than happy to do so because I want to reward the fans who have helped make this game so great.
“Get to the match, which should be an absolute cracker. On me!”
As well as getting supporters to the game on time, the bookie is hosting a selfie competition with up to £1,000 up for grabs, as well as a number of signed Betfred Super League goodies.
If you find yourself in one of the Betfred-branded cabs, simply take a selfie and post it on social media with the hashtag #BETFREDTAXI to be in with a chance to win.