NEW RANGE BOOSTS SALES

NEW RANGE BOOSTS SALES

by | Nov 16, 2020

Salford Red Devils supporters have been quick to snap up the latest merchandise, following the launch of a new range on Friday.

The 2021 range features new branding, which was also unveiled on Friday.

The most popular items from the Kappa Leisurewear range were the Basilo black hoody and the Mareto t-shirt, with significant sales of snoods and face coverings also reported over the weekend.

Salford Red Devils managing director Paul King said: “We’re really pleased to see such a positive response from supporters towards the new range.

“High sales figures in the junior sizes have been particularly encouraging and give us lots of confidence in our plans going forward.

“A key intention of the rebrand, was to boost our merchandising potential and it’s promising to see there are already signs of an impact.

“Strong retail performance is always important to clubs, but particularly at this time, as we look to respond to the loss of matchday revenue this season.”

Red Devils supporters can see the new range in full HERE on the Wild Thang website.

John Howarth, director at Wild Thang Ltd, said: β€œThe sales on the first weekend of the rebrand have been very good across a broad range of product, with the Kappa Basilo hoody and Mareto tees proving particularly popular.

“In my personal opinion, Andy Roberts and the team at the Red Devils have done a great job with the rebrand and we cannot wait for the home shirt reveal, as we predict it will be the biggest selling home strip in years.”

Supporters can find out more about the recent rebrand HERE.

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