Red Devils and Elior UK agree enhanced cooperation

Red Devils and Elior UK agree enhanced cooperation

by | Mar 22, 2021

Salford Red Devils are pleased to announce new fan initiatives with AJ Bell Stadium catering partner Elior UK.

An agreement has been struck to ensure that Salford Red Devils will benefit from matchday concourse sales in a move that means that fan purchases on match days will now deliver a greater financial contribution to the club. 

To celebrate the enhanced agreement, Elior UK have also pledged some fantastic prizes for lucky season ticket holders to win and these competitions will be launched in the coming weeks. The prizes on offer are:

  • A table for 6 in hospitality at your chosen fixture

  • Free beer for you and 3 mates at every home Super League match

  • Pie and a pint for you and 3 mates at every home Super League match

All prizes are subject to fans returning to live action fixtures at the AJ Bell Stadium.

Speaking of the new agreement, Managing Director Paul King stated: “We are very pleased to have agreed these new terms with our partners at Elior UK. The new agreement means that the club will benefit from match day sales to the Salford faithful.

“We hope that fans knowing this will encourage them to spend more time at the AJ Bell Stadium pre-match and to lift the great atmosphere that we already enjoy even further.”

Elior UK Regional Managing Director, Craig Stewart added: “ The last year has been an extremely difficult period for all clubs and fans in Super League. We wanted to work collaboratively to drive the business forward and allow the club and fans to financially benefit from our matchday operations.

“We recognise the loyalty and support of all supporters and look forward to welcoming you back to the stadium soon.”

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