Salford Red Devils are partnering with Swiss-based Sports Tech company Blocksport in a three -year partnership that aims to develop new digital ways for fans to be more involved with the club.
The Red Devils will launch an interactive Fan App to provide new levels of digital engagement. Fans can look forward to engaging with unique gamification features like fan voting, chats, predictions, and a fan rating system. The Fan App will aim to be launched in Q1 2022.
The partnership will then extend to the launch of a Fan Token and NFTs as the Red Devils work with Blocksport to evaluate and enter the world of blockchain technologies. These initiatives will seek to enhance the current fan engagement experience, whilst also helping the club to reach new fans through the use of technology and digital communities.
The co-operation will see the creation of a content thread helping fans to understand the uses of blockchain technology, and in particular the Fan Token and NFT offering that will be created to support and enhance a new digital engagement ecosystem, underpinned by the new Fan App.
Paul King, Executive Chairman at Salford Red Devils added: “Salford Red Devils are a community focused rugby league club and we’re excited to introduce more ways for fans to be involved by developing our digital community through the platform that Blocksport can provide.
“Recent weeks have seen big announcements in our players, coaching, pathways, and our work in the community. Matching that with a next-level platform for fans is important as we prepare for what is shaping up to be an exciting 2022 season.”
Vladimir Liulka, CEO and Co-Founder at Blocksport commented: “This partnership is a milestone for Blocksport’s expansion in the Rugby World. Understanding how legendary Salford Red Devils are since they were founded in 1873, I am more than excited to start our long-term partnership with this club. Blocksport is fully committed to bring the newest digital innovations to the club and their fans!”
Blocksport is a Sports Tech company from Switzerland that collaborates with both professional traditional sports and esports clubs in the spheres of digitalisation and tokenisation.
What is an NFT?
NFTs are non-fungible unique digital items like photos, videos, cards, and collectibles that can be identified by the code written in the blockchain.
What is a Fan Token?
Fan Tokens are a method by which fans all over the world have the opportunity engage in a new club digital ecosystem. The Fan Token can be utilised to redeem against experiences, polls, memorabilia, merchandise, NFTs and more.